Monday 31 July 2017

IT Industries Most In-Demand in Career Right Now

IT Industries Most In-Demand in Career Right Now



Technology workers will be the most sought after by employers over the the rest of the year, new research finds.
Hasil gambar untuk hiring
Credit: www.dtcompressors.com
The study from CareerBuilder revealed that the information technology industry will lead the way in hiring over the next six months. Specifically, 72 percent of IT employers will be making new hires before the end of the year, more than 12 percentage points higher than the national average.
Employers in the manufacturing, health care and financial services industries are also expected to make more new hires than the national average.
Regardless of industry, skilled trades jobs will be most in-demand. Specifically, 15 percent of employers will be recruiting employees for skilled trades positions. These are among the other most important in-demand roles for the second half of the year:
  • Software as a service – 14 percent
  • Cybersecurity – 13 percent
  • Sales enablement – 13 percent
  • Talent management – 13 percent
  • Providing a good user experience – 12 percent
  • Managing and interpreting big data – 11 percent
  • Creating digital strategies – 11 percent
  • Social marketing – 10 percent
  • Ecommerce – 10 percent
  • Developing apps – 10 percent
  • Healthy living – 9 percent
Overall, there is projected to be a significant increase in the number of employers hiring new workers before the end of the year. The study found that 60 percent of employers plan to hire full-time, permanent workers over the next six months, up from 50 percent last year. In addition, 36 percent of employers plan to hire part-time, permanent employees, up from 29 percent in 2016. [Hiring remote workers? 4 ways to find the best]
The greatest increase is expected to come from organizations hiring freelance workers. The research shows that 46 percent of employers are projected to hire temporary or contract workers, up from 32 percent last year.
Matt Ferguson, CEO of CareerBuilder, said most employers are confident in their outlook for financial growth and plans for hiring.
"Job seekers stand to benefit not only from having more options, but also from the growing intensity in the competition for talent," Ferguson said in a statement.
Hiring is projected to increase across all company sizes. The study found that 37 percent of small businesses with fewer than 50 employees plan to make new hires in the second half of the year, up from 27 percent last year; 67 percent of businesses with 51 to 250 workers also expected to bring on new workers, up from 53 percent a year ago.
The research also showed that hiring among large businesses with more than 1,000 workers is projected to increase by 6 percentage points from a year ago.
With hiring on the rise, most organizations think they are going to have to entice employees with more money to win the recruiting battle. Nearly three-quarters of the hiring managers surveyed feel they have to start paying higher wages because the market has become increasingly competitive for talent.
"Employers are moving quickly to recruit candidates, and they are willing to pay more across job levels," Ferguson said. "The current climate puts job seekers in a more advantageous position."
The study was based on surveys of 2,369 hiring and human resource managers and 3,462 employees over the age of 18.
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How to Succesfully Rebrand Your Business

How to Succesfully Rebrand Your Business



All businesses eventually face the need to change directions – and sometimes that means a complete overhaul of their brand. Rebranding your business changes the conversations you have with your consumers by updating things like your name, logo, site design and voice.
Rebranding Your Business? Here's What You Need to Know
Credit: igor.stevanovic/Shutterstock
To help you make sure you represent your company in the best way possible, Business News Daily reached out to branding experts for more information about rebranding. You can use these tips to make the transition between brands smooth for you and your customers.

Creating a New Brand
The best company names and logos have stories behind them. These stories help the branding you create more accurately reflect who you are. Robert Sprague, president and CEO of PCI Communications, recommends being more specific rather than focusing on the big picture. He says that many businesses make the mistake of not focusing on what makes them unique and special to the customer.
"They … wind up with a brand indistinguishable from other plays in their market," Sprague says. "A brand that means everything is a brand that means nothing."
Once you've figured out what you want your brand to say about your company, it's important to think about your audience. When you understand your audience, you'll know how to create a brand that appeals to them.
Jenna Zilincar, owner of M Studio, suggests asking yourself some questions about your audience prior to rebranding, such as whether you're looking for a new audience or trying to engage your current customers.
Finally, before you get too far into the process, you should verify that your new brand is legal. Sonia Lakhany, attorney and owner of Lakhany Law, suggests consulting with a trademark attorney to be sure that you're not breaking any copyright or other laws when you rebrand.
"So many business owners make the mistake of choosing a name and then charging forward with branding efforts … when they don't even know who else may be using the same or similar name," Lakhany said.

Launching Your New Brand
When you create your brand, you want to be sure you push it live with a solid strategy in place. Shannon Fitzgerald, the brand strategist and founder of Brazen Branding, noted that customers don't really care about logos or name changes; they care about whether or not the rebrand will change their experience with the company to be more positive.
"At the same time, most people fight change," Fitzgerald said. "You must articulate why this is better – explain they'll still get the parts they already love plus new, exciting benefits."
Rachel Ritlop, a career and business coach, warns against surprising customers. She encourages companies to let customers know that a change is on its way. She recommends announcing a rebrand two weeks prior to the launch, noting that this period is a good opportunity to get feedback from clients and build better relationships.
Your customers aren't the only people you should focus on when you're rebranding. It's also important to keep employees informed. Manika Bahuguna, former marketing manager at Wavespot, points out that it's important to communicate with employees during a rebrand, and educate them on why it's happening.
"[Get] every employee on board and [align] them towards the common goal and purpose," Bahuguna said.

Asking For Help 
If you're still not sure how to go about rebranding, or building your brand for the first time, it's all right to get help. In fact, some professionals, like Alex Kelsey, marketing manager at Greenvelope, say that it's an especially good idea for startups. You can hire a consultant for a few hours or a few months, Kelsey says, but an expert's opinion can go a long way to help you figure out the perfect brand for your business.
--Jill Bowers
 
 
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